When it comes to creating an image for our artist it is very important to clearly show this image across the website as well as the digi pack. When it comes to the website the actual functionality and navigation of the website should be simplistic and basic to work, the design I think should show dark, deep colours such as purples and blues with images showing off the main artist in an abstract way. The layout of the website would be unorthodox to fit the artists ideologies as well as the music video, what this does is brings the visiter of the site further into different parts of the site as they are intrigued and want to discover more about the artist. We also want to put across the idea that our artist is also organic so a way of doing this is by having a photo gallery on the website acting like the general domain. The digi pack main objective is to promote the look of the singer but to do it in an abstract so that it fits the look and style of the whole campaign. Bellow are a collection of photos of websites and album covers that share themes and aspects that we would like to use in our campaign.
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Abstract photo on main page of website
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Simplistic Design
Bright colours/ tile design
Simplistic/ one colour theme
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