Initial Group Ideas Research

From my previous post you would of saw a piece of paper with a brainstorm of all our group ideas for the themes of the video as well as the type of music we would like to use which is sort of mood is chill with a twist. What we are aiming to achieve is an old retro style but with a modern song, bellow are some of the songs that we have decided to think about and are a good representation of what we would like to achieve.
     

One of the most similar artists with the similar sound that we are going for is The Internet, They have a very retro look but create a very interesting and new sound which is what we are aiming to achieve. A prime example of this is the front page of their website. Bellow you can see that they have all got quite brightly coloured clothing with interesting patterns as well as things such as retro watches, but they have also used a fish eye lens which is something that was quite common to use in 90's to early 2000's music videos. It's very important to get the right message out and advertise what sort of band you as soon as possible and The Internet have done this by making the front page of their website a photo of all of them and what sort of instruments they use to create their music as well as the sort of clothes they wear.

Latest Album From The Internet

Not only is important to look at the type of music that you want to use but the way you want the music video to look. There are a few music videos which we want to take different aspects from as well as develop our own. Bellow are examples of videos that share themes and style as well as cinematography that has inspired us with our music video idea.



In This video the things that we like are the merging of the singer and the different liquids and bubbles which is very similar to my original idea with the ferrofluid and food colouring. The lighting used is also something that matches the tone of the music that we want to use which creates very nice lens flares which really adds to the video and creates something else to catch the audiences eye. Bellow is an example of some cinematography we would like to match with similar style shots.




If we where to go through with using more of narrative music video the idea was to film two female friends having fun around a town at night time, the things from this video that we really like and seem very attractive to the eye are the shots and the beginning in the town with all the street lights and depth of the street creates a beautiful scene. Another video that has inspired the type of style, lighting and cinematography is Lorn Acid, the choreography in this is also goes very well with the genre of music we would like to use.



From the video you can see the lighting created when inside the diner with all the neon signs creates a really nice effect, so by mixing up lights and using colours such as deep purples and dark blues can create very cool looking shots. The dancing is also very unique and looks best when done by a group of people and is all in synch.

A good example of the sort of narrative that we are aiming for with the friends having a day out, is the video bellow, it shows well light and framed shots as well as interesting story.



When it comes to image inspiration for album covers the main themes that I think would fit the song as well as the video is the use of abstract shapes and deep colours either on its own or projected onto the artists face. The main theme that i think would work with the digipack is fantasy, so things that don't seem real but create intrigue or something edgy.