Audience profiling

When looking at the genre of music our ideas are aimed at it's important to take in what kind of audience we are aiming at, so seeing as The Internet is are closet example of the type of artist we are creating i'm going to write up an audience profile and show examples of the type of people that would listen to trip-hop

The Internet

• Young age 17-28
• Alternative crowd
• Middle Class
• Gay/Bisexual population
• Mainly Female but also male
• Indie Crowd
• Variety of ethnicity 
• Expressive People
• Eccentric People
• B-D on the JICNARS scale

I think someone who listens to The Internet is someone who is a experiencer, which means someone who seek variety, something new and offbeat. I also believe they are innovators, this is people who wish to leave their mark on the world.

I believe the type of record label who would sign our performer would be a small one as the singer is trying to put across her own feelings and values which are organic rather than synthetic and generic.

Bellow is a mood board showing the type of video we would like to make, it gives a good example of audience who would watch the video.