Evaluation Task 3: What kind of media institution might distribute your media product and why?


The company that I think would make our film after the changes we made would be STUDIOCANAL. The reason why i have changed the institution from WarnerBrothers is because a company like WarnerBros wouldn't be interested in making a small film which might not make a large box office because of a small budget and an original idea. One of the main incentives to use STUDIOCANAL is that they do like to focus on smaller independent directors but then have also helped produce big box office films. Most of their work are films that are mostly distributed in Europe and have made their mark on the British film industry.

STUDIOCANAL is a subsidiary of the CANAL+ Group. It is one of Europe’s leading companies in the market for co-production, distribution and sale of international feature films. STUDIOCANAL is the only studio that operates in three main territories across Europe: France, the United Kingdom and Germany. The company distributes more than 50 films a year throughout Europe. As well STUDIOCANAL owns one of the most important libraries in the world, with more than 5,000 international titles.


Some of the films that they have made that are similar to the one we are making include Hot Fuzz, Attack The Block and End of Watch, Some of the bigger films they have made include things such as The Hunger Games, Tinker Tailer Soldier Spy and Million Dollar Baby.

Hot Fuzz
End of Watch























All these films were similar to the one we are thinking of creating especially End of Watch and Hot Fuzz because they both have the crime element that we want to implement into our film. From looking at the films that STUDIOCANAL have produced especially these made me believe that STUDIOCANAL is the correct company that would match the criteria of ours. For instance they have used first time directors as well as low budget films which means our film fits perfectly into the ethos of the institution.

One of the main positives to using STUDIOCANAL is that they like to make make small independent British films but then they also have the background and money to create a decent ad campaign. The way they would market our film is by using new media such as the internet because it's much cheaper and i believe that STUDIOCANAL wouldn't want to spend lots of money on traditional media such as television adverts and ads in newspapers because a small film like ours might not generate a huge box office such as one of their larger films like The Hunger Games.

STUDIOCANAL don't stick to any particular genre which means that we have freedom to experiment with our idea during production and gives us a little bit of freedom but also the studio doesn't have a particular audience that they make there films for because they make all sorts of films ranging from romantic comedies to animation.




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