CRERAR: In A2 we shot a music video for our music campaign with a Sony FS100 camera which has the advancement of an adjustable lens which enabled us to get extreme close up shots and also wide, establishing shots which perfectly show the depth of field simultaneously.
LUCY: The Sony FS100 allowed us to use extreme close ups on ‘Ezmrlda’ to present her star image correctly to viewers. For instance, the studio shots in our music video are dominated by close-ups with our artist as she is a solo female artist so all eyes should be on her.
JAKE: We used a tight 35mm lens for extreme close ups on her lips and eyes so that the viewers and potential fans could get an emotional connection to our artist as well as enjoying what they are looking at. By varying the lens from a 16mm for wide shots and a 17-50mm for more mid-shots for example, it resulted in us having a wide variety of footage and a broad spectrum of shots to choose from, consequently making our footage look much more professional.
LUCY: When editing our music video we uploaded our footage onto AppleMac computers and used Adobe premiere pro editing software which is an off the shelf editing software.
CRERAR: The first thing we did was watched our footage and organised the rushes into labelled ‘bins’ for us to identify the shots that we needed. The accessibility to Premiere pro allowed us to sync the soundtrack of the audio and video footage onto our timeline so that the lip singing synced perfectly to the soundtrack of the song.
JAKE: We produced a rough cut by primarily using the ‘blade’ tool to cut the footage and discard the footage we didn’t need. We recorded an audience feedback video so that our final product would appeal to our targeted audience, which are ages 16-25.
LUCY: We ended up altering and almost restarting the editing process of our music video over three times because the structure alone was the key feature to making our video the best with what we had recorded.
JAKE: We also colour graded our music video so that the temperature of the video had a cool blue tinge to it which added an urban harshness to the footage thus enhancing our artist’s R&B, HipHop genre.
CRERAR: As our editing process was carried out in a non-linear editing structure were able to be elaborate with the types of shots we could use because the music video was not narrative driven, so it wasn’t so fixated as to which shot went in what order.
LUCY: By proofing and finishing our video, our product was a more realistic reflection of the group’s vision for our artist by combining our music video with the ancillary tasks.
JAKE: Similarly with online technologies, by broadening my YouTube research and being able to link our artist through social media like SoundCloud and Instagram on her website, just further enhanced the quality of our overall creative vision for a music video campaign.
LUCY: When we were happy with out final product, we then fulfilled the role of being a prosumer by uploading our media text to the online software: Youtube.
CRERAR: We were already familiar with uploading to Youtube as a result of previously uploading our thriller opening title sequence in AS. This meant that we could distribute our video for free and reach our target audience.
JAKE: Fundamentally, digital technology enabled us to create an all rounded campaign, which fit the star image for our artist ‘Ezmrlda’ as we were able to utilise many different online and offline software’s to create our vision.
No comments:
Post a Comment